Target Readership/Target Audience

Audience Demographics:

Danni(20yrs)

Gender: Female

ABC1 demographics

occupation: works in Café and part time university student

Interests: Shopping, Fashion, singing, social networks, going to the gym, big music artists, Well known top brands, shoes, running and Driving

Favourite artist's: Rita Ora, Beyoncé, Justin Bieber, Nicki Minaj ect.

Danni enjoys going to festivals and parties and is very social able. Her personality is mainly quirky and bubbly and she drives nearly everywhere she goes.

Andrew (17yrs):

Gender: Male

ABC1 demographics

Occupation: works at restaurant part time/ sixth form student

Interests: Shopping, Fashion, skateboarding, social networking sites, going to the gym, Netflix, Well known top brands, shoes, paintballing and Driving

Favourite Artist's: R city, Rita ora, Disclosure, Rudimental, Jack U, Chase&Status ect.

Andrew is a keen skater and listens to a wide range of music and enjoys attending festivals and parties on a regular basis. He also enjoys driving his car and activities like paintballing.