Evauation Question 4: How did you use new media technologies in the construction and research, planning and evaluation stages?

 How did you use new media technologies in the construction and research, planning and evaluation stages?


I used a range of different technologies when constructing my media products. I used Media platforms such as Facebook, Blogger, YouTube, Survey Monkey, Digital photo Professional  and Premiere elements in publishing and promoting my media products as a whole.

Premiere Elements:
I found that my editing skills and knowledge of premiere elements improved the more YouTube tutorials I watched as well as just being used to using certain tricks to cut and import clips.


The Advantages of using this software were that I was able to use more effects and import my clips with ease. I also found that it was very professional in term of exporting and sharing the video online and across different devices. I also found creating a high quality video very easy by changing formats within the software itself. On the other hand there were a lot of  issues I had when using the software. Such as some of my clip were very lagged and I had to look at other tutorials on YouTube on how to prevent and fix this problem. On a positive note I learned how to create many effects and how to make smooth transition between clips as well as experimenting with filters. I also used premiere elements along with Screen cast to make a narration of the music video:

Using Digital Professional Media:

I used this software to edit my artist photography and manipulate images to make the grey scale/white and black effect on the photos For example:

 

 When using this software I found it very easy to navigate as I have been using the software for other things and have learnt the skills for editing photos through experience. This meant that I had an advantage of using this software to edit my photos quickly and then construct the magazine advert and Digipak effectively in plenty of time. The only disadvantage of the software is that it is only compatible with cannon camera digital formats so you cannot edit any image that is different to that format.




Using Blogger to construct and Present my Media Products:
I found Blogger to be quite tricky and temperamental at times in terms of posting my final products onto a blog post and position it precisely. In the end I managed to lay out my products the way I wanted them, but if I was to go back a redo do this I would definitely leave more time to present my blog effectively minus the stressful importing situations of importing photos that would not imports in the right place. On the other hand it was useful it organising posts and seeing where everything was and in terms of chronological order as well as being able to change time of post so other posts could either come before or after it.

Using Facebook to widen my range of Audience Feedback:
When conducting my audience feedback for my video and magazine advert I widened my range of replies by posting my survey links and link to video as well as my pictures of  the magazine adverts onto Facebook. I found this a much easier way to spread knowledge of my video and magazine advert by utilising the use of social media and promoting and synergising my products online to multiple viewers. Some of the people that gave feedback shared my post onto their own walls so even more people commented and critiqued my work and gave me positive improvement as well as successes.









Using YouTube to upload and present my Music Video:
I found using YouTube to upload my video a very lengthily process, as it more than a hour to upload my music video that was only 3 minutes long video. However the result at the end was definitely worth while, the quality was not diminished and everything was smoothly edited and condensed down into a accessible video. I also used YouTube to upload a commentary video explaining and analysing the video, which made it easier for me as the director to explain my storyboard more thoroughly.







https://www.youtube.com/watch?v=E9OXyaRqetE - Narration Video

Evaluation Question 3: What have you learned from your audience feedback?

What have you learned from Audience Feedback?

Target Audience: 15-22 roughly & ABC1 demographics

My feedback regarding the ancillary Texts and The music video were mainly positive and I referred to some of the feedback within my music video analysis previously. I found there were a few things that I would definitely change for next time to improve the media product to appeal to my target audience better.  When conducting my research to get feedback from audiences  I used Social media such as Facebook to post and promote my music video as well as conduct feedback from it by connecting a link to a survey I had created online using Survey Monkey. I found that this was an easier way to getting a better range of feedback as it reached a lot more people without a lot of effort on my part.

When I posted my YouTube video link onto Facebook along with the survey link, a couple of people had shared my post. Which meant that even more people saw the video and gave feedback in some form or another which helped me to analyse and critic my own work and see what I needed to improve. Here were a few of the responses:

I found from these the key elements that stood out to my target audience. The most common responses revolved around the editing of the video and the appearance of the female artist.

I learned from this that I need to make the sounds effect more prominent against the original sound track. A lot of responses referred to the crash being exciting and "unexpected" although they were aware something was going to happen due to the speed of editing and the associations of irresponsible drinking in the car. 

I learned from this that my target audience thought the representation of the artist reflect her style of POP genre well and linked well to the promotion of key themes in the video narrative concept.

 

I also did this form of Feedback for my Magazine advert and Digipak Using Survey Monkey:

Overall my feedback was positive and made me more aware of the key elements of the magazine advert, digipak  and music video that stood out to my target audience and what parts may have connected better to older audiences due to the circumstances and situation of alcohol abuse in the video being more culturally aware in older audiences (22+)

 

Evaluation Question 2: How effective is the combination of your main product and ancillary texts?

Ancillary Texts:

Comparison/analysis of Texts relating to Conventions and Use of Synergy

• The combination of the products is very strong as it reflects key themes associated with the song and the artist. Using the different angled photography it makes the audience see the artist as more exposed and recognised by her body language and dominant colour scheme that makes the artist's image prominent.

Evaluation question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Ancillary texts:

Magazine Advert:

 

Digipak Back Cover:

 

Magazine Shock Advert:

 

 

 

Development of Conventions: 

In terms of Conventions I made sure I consistently referred back to pre-existing examples of ancillary texts and examples relating to my chosen genre of POP.  I believe I challenged a lot of the conventions relating to POP as widely recognised my video and ancillary texts to be of Indie POP genre. However many disagreed and said that it just reflect a more emotional POP artist and still related to POP genre conventions.

I believe my Digipak and Magazine advert develop the sense of conventions by challenging conventions, but in appropriate way to reflect the meaning of the song.

 

 

 

 

 

 

My own Digipak Analysis:

 

 

 

 

 Through out all of the images the artist's make up, style, clothing, body expressions, red themed attire and many more are all associated among all of the texts creating synergy and the artist's own brand as a whole. I wanted the alcohol and emotion state of the artist to be identified as a key theme within the digipak and magazine adverts to promote a more associated with.

 

Final Music Video - Poison by Ivy Taylor

Final Version Of Music Video Poison by Ivy Taylor:

https://www.youtube.com/watch?v=gNblpsCtOvI - Music Video

Music Video Analysis:

Camera Shots, Movement, Editing, Post-production Digital Effects and Mise- en - Scene:

• Subjective filming runs throughout shots where the "poison" known to us as the alcohol is present and shown with distorted filters that suggest she is seeing the alcohol through drunken or misguided state of mind at the time.

 

• Point of view shots show the artist's view and experience for example when she sees the alcohol and reaches for it.

 

 

 

• Establishing shots at the beginning of the narrative and portray the main focus of the video around alcohol and her decision between being sober or drinking and how two sides of her story  could end by the choice of drink.
• Hand held camera movement to replicate distorted and intoxicated state of mind.

• Pan shots used to convey space and area around artist as well as creating consistency within the narrative in terms of editing.

 

• Use of high key and low key lighting to illuminate areas at which are seen as key parts of the illusion/state at which she is seen as intoxicated. Low key lighting reflects the morbid and depressing effect after the car crash to convey serious emotion and depth to the audience.

 

 

• Baggy clothing and limited make -up at start of video to symbolise her natural state before being intoxicated or being sober, it also reflects her struggling mind-set as what se is wearing appears messy and not together. 

• Heavy make - up and dark/stylish clothing represents the artist in her desired state or improved state as the video is about revealing her past but coming out of her issues stronger, this idea is then reflected in the way she is dressed in terms of dark make up indicating her complexity.

 

 

• Running make up and dark clothing wore after car crash makes the artist look more damaged and creates sympathy within the audience as well as concern for her well being and makes the over all tone of the video for serious towards the middle to end sections.

Narration/analysis of Music Video:

 

https://www.youtube.com/watch?v=E9OXyaRqetE - Narration Video

 

Final Designs for Magazine Advert

My final magazine advert design:

 I kept the ongoing theme of black and red to create a more edgy atmosphere to her star persona. My audience feedback commented  on the artist's body language and how it related well to the music genre and the synergy of the song.

 

 

 

My Final Design for my Shock Advert:

 

I used this as my shock magazine advert in the campaign of revealing my artist's secrets and past that she presents in the song itself and the album's approach.

Final Designs for Digipak

Final Design for Digipak:

 

As my final design I thought this came across as more striking and more mysterious in terms of the artist's persona and body language. I changed the background text font to match the magazine advert's in terms of synergy and identity of the artist. I liked the style of the layout in terms of surrounding the artist in text highlight and single her out representing deeper meaning towards the artist's past and background.

Audience responses to the finished cover:

"The colours are vibrant and act as striking" - Emily (17yrs)

 

"The artist has sexual appeal as well as appearing very mysterious" - James (21)

 

"The text surrounding the artist makes everything stand out" - Natalie (18)

 

" The bold writing ties the whole image together and makes it stand out" - Joshua (20)

 

 

 

The Back cover design:

 

 

 

 

 

 

 

The Inside Sleeve and CD Design:

First Design:

 

 

I decided not use this as my inside cover as it didn't correlate well with the rest of my ancillary texts. I therefore went for something more symbolic of the artist and the meaning behind the song.

 

 

Second and Final Design:

 

 

 

I wanted the inside sleeve to reflect her mental state and implicate those features to her target audience. The symbolism behind the overlay is that the alcohol is embedded in her mind and reflects her mental struggle to over come it.

 

 

CD Design - Final Design:

 

 

I incorporated the smoke style design on the CD to further promote the idea of intoxication and the representation of it fluidly taking over.

 

 

Final Digipak Design:

 

 

 

I decided to use the ivy background photography as the CD design and inside sleeve design as I felt it was symbolic of not only the artist, further promoting her past identity. But also promotes symbolically her inner self and the reveal of her true identity to the audience. I believe the synergy between the style and replication of texts and colour scheme. I believe the black and white gradient reflects a very "made up" and media constructed design, which contrasts with the more natural and exposed setting of the inside sleeve and CD design.