Final Music Video - Poison by Ivy Taylor

Final Version Of Music Video Poison by Ivy Taylor:

https://www.youtube.com/watch?v=gNblpsCtOvI - Music Video

Music Video Analysis:

Camera Shots, Movement, Editing, Post-production Digital Effects and Mise- en - Scene:

• Subjective filming runs throughout shots where the "poison" known to us as the alcohol is present and shown with distorted filters that suggest she is seeing the alcohol through drunken or misguided state of mind at the time.

 

• Point of view shots show the artist's view and experience for example when she sees the alcohol and reaches for it.

 

 

 

• Establishing shots at the beginning of the narrative and portray the main focus of the video around alcohol and her decision between being sober or drinking and how two sides of her story  could end by the choice of drink.
• Hand held camera movement to replicate distorted and intoxicated state of mind.

• Pan shots used to convey space and area around artist as well as creating consistency within the narrative in terms of editing.

 

• Use of high key and low key lighting to illuminate areas at which are seen as key parts of the illusion/state at which she is seen as intoxicated. Low key lighting reflects the morbid and depressing effect after the car crash to convey serious emotion and depth to the audience.

 

 

• Baggy clothing and limited make -up at start of video to symbolise her natural state before being intoxicated or being sober, it also reflects her struggling mind-set as what se is wearing appears messy and not together. 

• Heavy make - up and dark/stylish clothing represents the artist in her desired state or improved state as the video is about revealing her past but coming out of her issues stronger, this idea is then reflected in the way she is dressed in terms of dark make up indicating her complexity.

 

 

• Running make up and dark clothing wore after car crash makes the artist look more damaged and creates sympathy within the audience as well as concern for her well being and makes the over all tone of the video for serious towards the middle to end sections.

Narration/analysis of Music Video:

 

https://www.youtube.com/watch?v=E9OXyaRqetE - Narration Video